Approximately 13 million Americans become infected with HPV annually, with most cases occurring between ages 15–25.
But with two doses of the HPV vaccine, kids ages 9–15 can be protected from a future with HPV-caused cancers.

We created the “Milestones” campaign to help parents understand how the vaccine works and how it can protect their tweens as they grow up. But our other goal was to encourage pediatricians to recommend the HPV vaccine to parents for their children, as parents are most likely to listen to their child’s doctor’s advice over any other source.

Because HPV is a sexually transmitted disease, vaccination at such a young age can be an uncomfortable topic for some parents. So our challenge was how do we make this less about sex and fear and more about protecting kids from cancer in their future.

Art direction credited to Roneka Patterson.