Ketel One

Never Settle
Print/Out of Home/Event Campaign Concept

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With some free time, my art director partner and I took on a fun side project to create a mock campaign for Ketel One Vodka. The challenge was to appeal to the younger female vodka drinker looking for a more versatile and higher quality drink.

Ketel One has been a long-time player in the
vodka space. So we took its undying spirit and
thought about what that spirit looked like
in the modern young woman.

For us, it looked like confidence—a confidence
in owning what you do and rocking it daily.

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We developed the full page ad above and below to show that the modern woman never settles, from the career she builds to the vodka she drinks.

Our first outdoor application would be featured in bus stops. Sensors would be in each bus stop seat so that when someone sits down, the ad darkens to reveal the tagline.

Our second would be on large wrap-around wall-scapes conducive to big, bold imagery.

To turn women on to choosing Ketel One, we wanted to create a four-city event that would bring young women together and give them the power to craft their perfect night out.

One Night Series

Choose Your City
Dallas / Miami / New York / Los Angeles

Choose Your Music
Vote for your favorite music genre to be featured in a DJ set to hear at the event.

Choose Your Drink
Vote for your favorite cocktail made by competing bartenders. The wining bartender and cocktail recipe will be featured on a special edition "One Night" bottle of Ketel One.