Senior Copywriter

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Elway’s Steakhouse

Brand Book/Voice Refresh
Agency: Levenson


 

Elway’s was looking to refresh its creative approach and invite customers to re-engage with the brand. We updated the brand book to help guide the Elway’s tone of voice for current and future messaging.

 
 

After the brand book, I developed a series of headlines with example email copy that would complement the sporty yet sophisticated feel of the restaurant.

Here are some of the options we presented to reflect the brand’s refreshed voice.

 
Emma Hutchinson Stephens